Marlowe & Finch Events desk · Private hire
Event & private-hire quoting

From enquiry to function sheet, without the email tennis.

A WhatsApp message lands, the bar's capacity and the licence limits are checked in seconds, and a costed proposal goes back the same evening — deposit terms included. Confirm it, and the function sheet writes itself. Reviewed by Eleanor Marlowe, Owner

Private-hire enquiries, June
14
Phone, WhatsApp and the website form, one queue
Median first reply
3 min
Was 26 hours when quotes waited for a quiet afternoon
Quoted value, June
$41,300
Nine proposals sent; four confirmed, two pending

The enquiry, as it arrived

WhatsApp, Tuesday 21:14 — well after the events inbox went home.
WhatsApp · events linePriya N. · +65 9••• 41•3
Hi! Thinking about a 30th birthday for my partner — around 30 pax, a Friday about 3 weeks out. Do you do canapés? And can we have a bit of the bar to ourselves?21:14
Happy to help — 30 is a lovely number for us. Two quick checks: would that be Friday 24 July, and are you picturing standing with canapés, or seated?21:14
24 July yes! Mostly standing I think, a few older relatives who'll want chairs. Canapés + drinks. What would it cost?21:16
Capacity check · back bar · Fri 24 Jul · 30 pax standing — available
The back bar is free that evening — it takes 35 standing with bench seating for 10, so the relatives are covered. It's semi-private with its own taps. I'll put together two canapé options and drinks packages with the Friday minimum spend, and send the full quote here in a few minutes.21:17
Quote MF-EV-2607 sent as a PDF above ⬆ — headline: $3,600 all-in for 30, deposit $1,080 to lock the date. The date is pencilled for you until Thursday.21:24
What just happened

One brain, three doors. The same agent that answers the phone (UC1) reads the WhatsApp and web-form queues (UC15). An enquiry at 21:14 gets a real answer at 21:17, not a callback on Thursday.

It asked the two questions that matter. Exact date and seated-versus-standing drive everything downstream — capacity, minimum spend, package fit. It never quotes before it has both.

The pencil hold is real. "Pencilled until Thursday" writes a soft hold into the events diary with an expiry. Nobody double-sells the back bar in the meantime.


The capacity check, Friday 24 July

Three hireable spaces, one licence. Checked before a single dollar is quoted.

The back bar

35 standing · 24 seated · 10 bench seats · own taps · semi-private
● Available — pencilled for MF-EV-2607

Fits 30 standing with seats for the relatives. Two of Tommo's six rotating taps pour directly into this room.

The snug

14 seated · fully private · no standing service
● Held — supper club, 19:30

Too small for 30 anyway; the check rules it out on capacity before it even reads the diary.

Full venue

80 standing · 60 seated · licensed maximum 80 persons
● Not offered — dinner service trades until 23:00

Exclusive hire displaces a full Friday of dinner covers, so it carries a $14,000 minimum spend and needs Eleanor's sign-off.

The licence is a hard ceiling: 80 persons under the venue's licensed capacity, staff included in the headcount at 8. The agent reads it as an unbreakable constraint, not a preference — see what happens below when someone asks for 120.


Quote MF-EV-2607 — 30 pax, back bar, Friday 24 July

Composed from Eleanor's package list and Tommo's beverage cards. Sent for approval, then to the guest.
Line Detail Per person Pax Line total
Canapés — the long listEleanor's kitchen · recommended Eight pieces per guest across the evening; includes a passed oyster round and a birthday plate for the table. $52 30 $1,560
Taps & pours, 2.5 hoursTommo's bar · beverage package Tommo's six rotating taps, two house wines, a birthday spritz on arrival, and softs. Spirits on consumption. $58 30 $1,740
Minimum-spend adjustmentFriday evening · back bar floor $3,600 Packages total $3,300 against a $3,600 Friday floor. The $300 gap is carried as a bar-tab credit on the night — not a surcharge. $300
Total All food, packaged beverage and room hire. Prices include GST and service. $3,600
Deposit

$1,080 (30% of minimum spend) confirms the date. Payment link in the quote; the pencil hold expires Thursday 09 July if unpaid.

Cancellation

Full deposit refund to 14 days out. 50% between 13 and 7 days. Inside 7 days the deposit is forfeit. Date moves are free, once, subject to availability.

Final numbers & dietaries

Confirmed guest count and dietary list due 72 hours before. Charges apply to the confirmed count or attendance, whichever is higher.


Deposit paid — the function sheet writes itself

Generated from the confirmed quote. One page, everyone reads the same one.

Function sheet — N. 30th birthday

MF-EV-2607 · confirmed 04 Jul · v2 (dietaries updated)

Event

Date
Friday 24 July 2026
Space
Back bar, semi-private
Guests
30 confirmed (35 max standing)
Style
Standing, bench seating for 10
Host
Priya N. · +65 9••• 41•3
Occasion
30th birthday — cake at 21:00, host brings candles

Dietaries

Confirmed 72 h out
2 vegetarian, 1 shellfish allergy (no oyster round to table 2 bench), 1 halal — kitchen briefed

Billing

Deposit
$1,080 paid 04 Jul
Balance
$2,520 on the night, plus consumption over the $300 credit

Run sheet

  1. 17:30Back bar reset — bench seating in, reserved signage up
  2. 18:45Tommo: arrival spritz batched, taps 3 & 4 checked
  3. 19:00Guests arrive · spritz on arrival · packages start
  4. 19:30Canapé service begins — passed, eight rounds
  5. 20:15Oyster round (skip shellfish allergy, flagged to floor)
  6. 21:00Cake — kitchen plates, floor dims back-bar lights
  7. 21:30Beverage package ends — bar moves to consumption tab
  8. 23:30Last call · licensed trading ends 24:00

Staffing

Floor
2 dedicated to back bar
Bar
Tommo + 1
Kitchen
Canapé line, 2 (Eleanor expediting to 21:00)
Distributed automatically to kitchen, bar and floor when the deposit cleared; re-issued as v2 when the dietary list landed. Any edit re-versions the sheet — nobody works from a stale printout.

Break it: the 120-pax ask

The next enquiry in the queue wants more people than the licence allows. The guard holds.
Guard held · quote blocked · escalated to EleanorEnquiry MF-EV-2611 · corporate · 120 pax standing

What the guest asked

"Company mid-year party, ~120 people, standing, drinks and snacks, first Friday of August. Can you do exclusive hire? Budget isn't the issue, the date is."

What the agent did not do

It did not quote 120. There is no discount, package or minimum spend that makes 120 lawful in an 80-person licensed room, so the quoting engine never gets the chance to try. The refusal happens at the constraint layer, not in the wording of a reply.

Rule fired: licensed_capacity_max = 80 (incl. staff of 8) — requested 120 standing → quote generation blocked; escalate with alternatives. Licensed capacity is data the agent can read but never negotiate.

What it sent instead

An honest reply — "we're licensed for 80 in total, so a single session for 120 isn't something we can do" — plus a draft counter-offer for Eleanor to approve, never sent unsupervised:

Option A — two sessions, same night. Exclusive hire 18:00–20:30 and 21:00–23:30, 60 guests each, full venue, indicative $9,800 per session against the $14,000 single-hire floor pro-rated.

Option B — 72 guests, one session. Full venue, guest list capped at 72 to leave licensed headroom for staff, $14,000 minimum spend.

Eleanor sees the enquiry, both drafts and the capacity arithmetic in one card, and decides whether the room wants this party at all. The agent finds the shape of a deal; a human decides to make it.

Under the hood How the quoting agent works — and where it should go next

This is the UC1 phone brain wearing an events hat: the same conversational core, reached through UC15's channels (phone, WhatsApp, web form), with three new organs bolted on — a capacity checker that reads the events diary and the licence limits, a quote composer that assembles priced packages against day-part minimum-spend floors, and a function-sheet generator that turns a confirmed quote into the one-page document kitchen, bar and floor actually run from. Every quote passes a rules gate before sending; anything over the auto-send threshold, touching exclusive hire, or triggering a guard goes to a human first.

On the roadmap

  1. Deposit links that close the loop. Payment in the quote itself, with the pencil hold released automatically on expiry and the function sheet cut automatically on settlement. The hold-expiry-reminder nudge is where most half-committed bookers convert.
  2. Fixture-aware floors. Feed the UC24 events-and-fixtures calendar into the minimum-spend table, so a Friday that clashes with a 3am kick-off crowd or a public-holiday eve prices itself accordingly instead of using one flat Friday number.
  3. Learn the win rate. Track quote-to-confirmation by package, day and price point, so the composer proposes the package that actually converts at that spend level — not just the dearest one that fits.
  4. Post-event telemetry into UC12. Did the function sheet match the night — timings, dietary handling, final spend against quote? Variance between the sheet and reality is a quality signal, and it belongs in the same observability layer as every other agent's transcript.
  5. The guardrails don't move. Licensed capacity, trading hours and minimum-spend floors stay hard constraints the agent can read but never trade away. Counter-offers on a blocked enquiry are always drafts for a human; the agent never negotiates around its own guard.
Full use-case write-up — the problem, benefits and vendor landscape: UC22 — Event & private-hire quoting agent → Related concepts — it rides the UC1 phone brain and the UC15 channel layer; post-event variance feeds the UC12 quality layer.